BRUNA DE PALO Central London or International      +44 (0) 745 0804523
BRUNA DE PALO Central London or International      +44 (0) 745 0804523

Think & Act differently

About Me

Who I Am

I’m Bruna De Palo, a professional Life Coach & Public Speaker (and I’m Italian – so yes, I talk with my hands, and yes, apparently my unconventional use of the English language is… “charming”? Or so they say…).

My specialty is to empower you with Life Skills, Tools & Techniques so you can Think & Act Differently, opening your life to thousands of new, exciting possibilities.

I’ll coach you with a sparkling blend of empathy, expertise and high energy that made me earn the nickname of “Volcano of ideas” from clients and colleagues.

But there was a time when I wasn’t a Volcano at all… I tell you everything about it in an open-hearted letter I wrote for you. Find it below.


* I’m 39, and I’m proud to be born in the most amazing city in the world. Who dares to say Rome isn’t?
* I’m a straight-talking person, and I’ve built my reputation by constantly being transparent and highly effective.
* I’m a hopeless disaster with numbers, formulas and all those scientific things.
* My biggest passion is Contemporary History and Politics.
* Whatever happens, listening to Vivaldi’s Four Seasons takes me to heaven!

My Career Shift

For 17 years I felt trapped in the golden jail of an IT career that paid the bills, but didn’t make me feel alive (I craved human connection, creativity & freedom).

I tried to change my career for 10 years, but never succeeded… mostly ’cause I didn’t know how to do it and because I didn’t think I could do anything else.

I had to work REALLY hard on myself to discover who I was, what was my Gift and define the strategy that would finally lead me to my dream job.

The good thing is that during this journey, I’ve learnt so much about myself and how to change career!


A blessing, rather than a business. A passion, rather than a job.

I’m a professional Co-Active Coach®, (qualified at the Coaches Training Institute, the most prestigious coaching school in the world) and NLP Practitioner (training at The Coaching Academy in London).

I continue to train as a Public Speaker at Toastmasters International, attending courses & workshops to increase my coaching and entrepreneurial skills (yes, I’m an obsessive learner!).

I coach my clients in my office in Central London or via Skype, and I’m often travelling around the UK and abroad to deliver Talks & Workshops in universities, conferences and events.

I also run an Educational Program to increase Careers in Charity Awareness on behalf of CharityJob, the UK’s no.1 job site for the not-for-profit sector.

Keep reading below
Italian Life Coach in London

London, 11th May, 2017

Dear You,

Here's my story. Click here to read it.

I owe you the truth.

If you’re considering to work with me, you need to know who I am and what I come from.
‘Cause let’s be honest: would you trust someone who claims to be able to help you, if she were a lucky one? Maybe with a golden life and so unable to deeply, truly, intensely empathise with your fears, sufferance, crushed stomach?

Grab a cup of tea and get comfortable…
I’m going to tell you my story and how I managed to build a strong woman out of an unlucky, desperate girl who’s been smashed by life too early.

You know how cruel life can be.
I discovered that at 15: I fell in love with the most romantic boyfriend ever, but while for the first time I enjoyed the pleasure of feeling loved and treasured, something hit my young life so violently that I could barely breathe.

My family was fiercely against the relationship, and so a storm of bad events overwhelmed us so much that not even Shakespeare could have written such complex and brutal script. Despite the clear perspective of a very bleak future, we decided to resist together and protect our Love.

Unsurprisingly, that led to 4 years of psychological battles and deprivations for me. Vulnerable and unstructured as I was at that age, I grew up with huge insecurities, deep anger and a suffocating sense of helplessness.
And needless to say, I never dared to shine. But he was there fighting “with” and “for” me, and that kept me alive.

Our objective was resisting until I’d turn 18, get a job, leave that hell and build a house together where we could finally be free, in peace, and create the lovingly family we thoroughly longed for.
That dream was so refreshing that gave me the strength to never give up in the toughest moments. Love really makes you stronger.

Until something rips it off from your hands with such cruelty that you barely stop breathing, and that strength becomes your grave.

I was only 19, broken and alone.

“Close your eyes, it’s not happening for real, try to sleep, tomorrow you’ll wake up and realise was just a nightmare“, I repeated to myself.
It was a nightmare, indeed.
But a real, true, cruel one.
It had a name too: “Brain cancer”.
One that left no chances to my boyfriend to survive.


Then years of darkness.
Break-down, Desperation. Breathless. Life = non-sense. Loneliness. Sense of guilt. Fear. Broken heart. Insecurities. Anger. Disbelief. Anger and anger again.

Until I realised I was still alive. And so, at least, I was given a choice.
“Bruna, who do you want to be? A victim for life? Or a victor?”
I certainly didn’t think I could ever be a victor in anything, unlucky and broken as I was…, but I surely didn’t want to be a victim anymore.
I refused that label with all my strength.

The time to blame life for my insecurities, lack of talent, fears, closure, negativity and pessimism had to come to an end. I owed it to him.
And so I started to breathe again, and take full responsibility for who I was and where my life was heading to.
I started looking into the only place where the magic could happen: inside myself.

And there, I discovered hidden resources I did even ignore I possessed.
I started using them, day by day, carrying on my own human revolution, slowly turning my own poison into medicine.

Very shyly, I dared to shine.

And little by little, I arose from my ashes.

And gradually I turned my insecurities, anger, and darkness into an addictive, explosive desire to learn, to grow, to build, to experience, to stretch, to shine, to challenge, to help, to find meaning in every situation, to inspire and be inspired, to flourish and to feel-alive-no-matter-what. I rebuilt a new life entirely on my own, in another city, far from the hell, far from the darkness.

And above all…. I learnt to “forgive”.
After 10 years of silence since I abruptly left the cage that suffocated my youth, I reopened the door to the people who, despite all, gave me life.
Because doing my own human revolution, I realised they’re human, too.

And then I became unstoppable (hence the nickname “Volcano”).
I set and won more challenges than I’d remember, including buying a house entirely on my own, changing career, changing country, building a business, getting a degree while working full time, working for global brands, delivering talks in another language… and while I’m writing this, I can’t help but smile… thinking that haven’t I woken up and taken full responsibility for my life, I’d still moaning “how beautiful life would have been if only those things didn’t happen to me”.

Life is what you make out of it. I’ll never forget that.

Back to us, I wanted you to know my story because:

1. if I’ll coach you, you know what I’ll bring on the table. Passion, knowledge, empathy, a thorough understanding of your emotions, a deep, burning desire to win, an inflexible commitment to turn your life into a masterpiece, and above all, the ability to teach you how to “Think & Act differently”.

2. if I managed to build step-by-step such strong self-confidence from less than zero, everyone can do it. No questions.

So here’s who I am: a very common human being who’s been smashed by life too early, and yet found within her-weak-self the courage to shine bright. And who’s turned all her troubles into a burning desire to help others shine too.

That’s my mission, and I’m fully committed to that.

Body, mind, and soul.


My Passions

What I Think

Every day you spend only thinking instead of acting, is a wasted day that you could have lived feeling alive, balanced & fulfilled.
When you take control of your life, you literally create the time, space & the energy to do anything you set your mind to.
I’m the living proof of that.

My Dreams

If you sense your story somehow resonates with mine, then I might be the right life coach for you. Let’s just give it a go.

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