Reach Change At Scale: Indra Minsait (Italy) Case Study
English Version
Vai alla Versione Italiana
"Unlock Your Leadership" Program Overview
A NEUROSCIENCE-BASED PROGRAM designed WITH leaders, NOT FOR LEADERS.
Client Perspective
Unlock Your Leadership: Reflections from HR Leadership.
Hear directly from Indra Minsait’s HR leaders on why the program was introduced and how it strengthened managerial maturity across the organisation. 4:31 min.
Click to play
STRATEGIC INSIGHT
How Neuroscience Drove Behavioural Change
In this video, I explain the thinking behind the program, the neuroscience principles applied, and why understanding brain dynamics was the turning point for sustainable change. 2:52 min.
Click to play
Turning Strategy Into Leadership Behaviour
A program built through continuous feedback, real business challenges, and direct leadership input, the program evolved in real time to match organisational needs.
This wasn't meant to be a leadership development course. The core of the program was showing leaders how the brain works and how it shapes human behaviour:
- How it reacts to stress
- How it interprets threat
- How it narrows thinking under pressure
- How emotions directly shape communication and performance
When leaders understand the brain dynamics behind their behaviour, something shifts:
- Defensiveness becomes awareness
- Reactivity becomes choice
- Pressure becomes manageable
Instead of telling people to communicate better or lead with empathy, we worked at the source. We reshaped behaviour through understanding. That is the difference my neuroscience-based approach makes.
Unlock Your Leadership was built on my B.R.A.I.N. Leadership Model™, a structured framework designed to rewire how leaders think and behave under pressure.
Biology First
Understand how the brain works in simple, practical terms.
→ Leverage that insight to influence behaviour and lead with confidence.
Rewire Patterns
Interrupt reactive loops and install new responses.
→ Replace reactivity with intention, clarity, and control.
Align Environments
Create brain-safe systems: clear, structured, and consistent.
→ Remove ambiguity, increase alignment, and build safety.
Install Habits
Embed new behaviours through structure and repetition.
→ Turn insight into action, and action into second nature.
NUMERATE Progress
Measure what matters, clearly, consistently.
→ Track leadership growth and cultural impact with KPIs.
This structure ensures that neuroscience is not theoretical and it becomes operational.
This was a comprehensive empowerment journey, not a one-shot intervention. It included:
- 1:1 coaching sessions with top management
- Leadership workshops for the full management team
- Targeted workshops for specific leader groups
- Practical tools applied immediately to real meetings, feedback conversations, and client interactions
- A support structure post-program, including follow up, buddy system and practical guides
Most importantly, the program was co-created.
It was shaped by participant surveys and regular feedback, real organisational challenges, and insights shared along the way. Each phase built on what leaders were experiencing in real time. The benefit was tangible:
- That co-creation increased ownership
- Ownership increased commitment
- Commitment accelerated change
We focused on:
- How the brain shapes human behaviour
- Body and brain response to stress and obstacles/frictions
- The link between emotions and performance
- Leading change without triggering resistance
- Installing small, repeatable leadership habits
Every concept was immediately applied to real meetings, feedback conversations, and client interactions.
The Continuity Structure: Making Change Stick
To maintain momentum beyond the formal program, I provided written reinforcement guides and introduced a structured buddy system. Leaders continued practicing together, holding each other accountable, and embedding the new behaviours into daily routines.
In short, we leveraged how the brain works to make learning stick and turn insight into habit.
The feedback has been extraordinary. Leaders reported:
- Greater clarity in high-pressure decisions
- More intentional communication
- Stronger emotional regulation
- Practical tools they use daily
One participant shared that the program changed their life, not only at work, but at home as well. Another said he had finally understood why certain patterns kept repeating in his life, and was able to change them. Many described understanding how the brain works as receiving the missing piece of the puzzle.
That is the power of understanding the brain from a leadership perspective.
When people understand why they react the way they do, they stop fighting themselves and start leading themselves.
And when leaders lead themselves better, they lead others better.
In transformation, companies invest in strategy and technology. But strategy does not execute itself: people do.
Indra Italy recognised that self-awareness and self-leadership are not soft skills, but strategic capabilities.
By embedding neuroscience into leadership development, the organisation strengthened managerial maturity at its core.
This was not about inspiration, it was about empowerment rooted in science.
Cinzia Sapia
Head of Public & Healthcare sector at Indra Minsait
I had the privilege of participating in a series of workshops led by Bruna De Palo, and I can confidently say it was an outstanding professional development experience. Bruna combines deep expertise with a structured, engaging approach that makes complex topics clear, relevant, and immediately applicable. Her ability to facilitate meaningful reflection while maintaining a strong practical focus creates real value for participants.
What sets her apart is not only her competence but also her professionalism, genuine care for people, and the capacity to create an environment where open dialogue and learning can truly flourish. I left each session with new perspectives, actionable insights, and a renewed sense of clarity and direction. I would highly recommend Bruna’s programs to any professional seeking high-quality learning, personal growth, and a tangible impact on their work.
Read other testimonials here.
Minsait Podcast: Unlock Your Leadership Interview
In this conversation, we explore how neuroscience shaped the program and why it shifted leadership behaviour beyond the workplace.
Click to play
If complexity is rising.
If communication is creating friction.
If performance feels harder to stabilise...
The question is simple: Are your leaders equipped to execute strategy under pressure?
Neuroscience-based leadership empowerment strengthens how your leaders think, decide, and communicate under pressure.
