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How Do I Combine Revenue/Success With Purpose?

Posted on 24th May 2023

How do you make the world a better place through business? How do you combine revenue/success with purpose?

Author Fred Kofman has a lot to share about it, and if that's what you want to achieve, in his book "Conscious Business" you'll find all you need to take the right steps at the right time to blend the two.

I love this book because it explains how to "๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ๐˜€" ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฟ๐—ฒ๐˜๐—ฒ๐—น๐˜†๐Ÿ‘ˆ.

He tells you all you need to do to become an effective conscious leader through case studies, practical advice, and clear language.You'll learn that...

๐Ÿ‘‰ ๐—ฆ๐—ฒ๐—น๐—ณ-๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ is the first step towards consciousness. To be a conscious leader, we must be aware of our thoughts, feelings, and behaviours and understand how our actions affect others - then accept responsibility for our global effect (Find some premium tools for free on my website to increase your awareness).

๐Ÿ‘‰ Creating ๐—ด๐—ฒ๐—ป๐˜‚๐—ถ๐—ป๐—ฒ ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€ with customers, employees, and coworkers is crucial for creating a conscious enterprise. He shows you how to practice active listening, understand other people's viewpoints, and how to have open and honest communication (amongst other vital aspects).

๐Ÿ‘‰ ๐—”๐—น๐—ถ๐—ด๐—ป๐—ถ๐—ป๐—ด ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ: a conscious business is called this way because it synchronises its values and its people's behaviour. He shows you how to identify your distinct purpose and run the business in a way that is consistent with it.

๐Ÿ‘‰ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ป๐—ด ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด is vital for a successful business. He'll show you the benefit of accepting positive and negative feedback and creating a growth-mindset culture.

I think you'll love it because Kofman's unique approach to business and leadership emphasises self-awareness, authenticity, and conscious decision-making. And if you're reading my posts, chances are these aspects are important to you too. Am I wrong?๐Ÿ˜€

Plus his advice will help you be more present as a Human Being because your identity will be honoured at work and your sense of ๐—ฎ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ will increase (with priceless benefits).

Corporations ๐—–๐—”๐—ก ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—›๐—ข๐—จ๐—Ÿ๐—— contribute to a better world and this book shows us how to do so. Endorsed by LinkedIn co-founder Reid Hoffman, Whole Foods CEO John Mackey, and (at that time) COO of Facebook Sheryl Sandberg, it's a must-read for anyone who wants to make a positive impact in the world through business.

Enough to give it a go?

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